Conversion rate increased by 26% through store redesign
$30k+ | Offfield
Industry
Runners’ apparel and supplements
Services provided
Development
Project duration
5 months
Result
Customer-focused shopping experience
Client Overview
OFFFIELD is an active lifestyle brand dedicated to making daily active life enjoyable through cutting-edge cannabis innovation and compelling storytelling. To better serve a growing customer base and achieve its business goals, OFFFIELD's website required significant improvements in functionality, user interface (UI), and redesign from scratch. These enhancements were crucial in aligning their online presence with their mission of inspiring wellness, fostering community, and caring for the planet.
Challenges
Key Challenges Identified in the Website Redesign Process
Outdated User Interface (UI)
The website's design fell behind modern e-commerce standards, leading to decreased user engagement and a less appealing shopping experience.
Limited Functionality
The absence of advanced features and tools restricted the store's ability to deliver a seamless customer journey and optimize operational efficiency.
Inconsistent Mobile Experience
The site was not fully mobile-responsive, frustrating users on smaller screens and driving potential customers away.
Lack of Scalability
The website's infrastructure struggled to accommodate increased traffic and new product categories, limiting the store's growth potential.
Minimal Data-Driven Insights
Insufficient analytics tools hindered the ability to monitor user behavior, making it challenging to implement effective CRO strategies and improve overall performance.
Complex Checkout Process
A lengthy, multi-step checkout process led to high cart abandonment rates, negatively impacting sales.
Revitalize the Website Design
Create a modern, visually appealing redesign to elevate user experience and engagement.
Optimize Topical Functionality
Enhance all core functionalities and new ones to improve navigation and usability across the site.
Streamline the Purchase Flow
Integrate advanced apps and features that simplify the buying process, ensuring a smooth, effortless experience for customers.
Refine Product and Bundle Features
Improve the product pages and bundle functionality, making it easier for customers to discover and purchase related items.
Enhance Subscription Options
Develop a seamless, attractive subscription feature that drives customer retention and loyalty.
Boost Customer Appeal
Create a visually stunning, customer-friendly website that encourages browsing and increases conversions.
Key improvements delivered
The redesign focused on three key areas:
User Experience (UX) Optimization, Personalization, and Checkout Streamlining.
Collection page transformation
A polished, bright design that elegantly highlights the brand’s sustainability ethos and eco-conscious mission.
Captivating animations that add life and interactivity to the collection.
Intuitive navigation that seamlessly directs users to curated collections, enhancing their shopping journey.
A modernized footer with a clean, functional layout to improve user experience
Product Page enhancements
Rich, engaging descriptions spotlighting sustainable materials and craftsmanship.
Interactive swatches and dynamic galleries for an elevated browsing experience.
Streamlined purchase flow optimized for all product types ensures faster and smoother checkout.
Subtle animations and unique background effects, add a premium feel to each page.
Enhanced Cart Pop-Up
A sleek cart pop-up with sticky elements for enhanced usability and convenience.
IA visually appealing progress bar to encourage free shipping and discounts, improving checkout motivation.
An upgraded “Don’t miss out on this” section, showcasing irresistible product recommendations.
Stunning collection pages integrated into the cart for quick access to additional product details and informed decision-making.
