100,000 active members and 20k+ orders/month.
$30k+ | Public Goods
Industry
Everyday household products
Services provided
Development
Project duration
5 months
Result
Scalable, customer-focused shopping experience with over 100,000 active members and tens of thousands of orders processed monthly.
Client Overview
Public Goods is a lifestyle brand that redefines everyday essentials with a commitment to beauty, health, and sustainability. Offering a curated selection of eco-friendly household products, they seamlessly blend functionality with aesthetic appeal. From sustainable packaging to ethically sourced ingredients, Public Goods delivers a thoughtful experience for conscious consumers seeking high-quality, guilt-free living. Designed to inspire and elevate, their products make sustainability simple, accessible, and irresistibly stylish for modern households.
Challenges
Key Challenges Identified in the Website Redesign Process
Outdated User Interface (UI)
The website's design fell behind modern e-commerce standards, leading to decreased user engagement and a less appealing shopping experience.
Limited Functionality
The absence of advanced features and tools restricted the store's ability to deliver a seamless customer journey and optimize operational efficiency.
Inconsistent Mobile Experience
The site was not fully mobile-responsive, frustrating users on smaller screens and driving potential customers away.
Lack of Scalability
The website's infrastructure struggled to accommodate increased traffic and new product categories, limiting the store's growth potential.
Minimal Data-Driven Insights
Insufficient analytics tools hindered the ability to monitor user behavior, making it challenging to implement effective CRO strategies and improve overall performance.
Complex Checkout Process
A lengthy, multi-step checkout process led to high cart abandonment rates, negatively impacting sales.
