29% CR increase and customer experience improvement
$30k+ | WMP eyewear
Industry
Sunglasses
RX (sun) glasses
Blue light glasses
Jewelry
Services provided
CRO, Development
Project duration
>1 year
Result
A 29% increase in conversion rate and a streamlined, customer-focused shopping experience for the last year
Client Overview
WMP is dedicated to delivering stylish, high-quality glasses accessible to everyone. Despite being a strong competitor in the market, their website required enhancements in functionality, user interface (UI), and conversion rate optimization (CRO) to serve their growing customer base better and achieve their business goals.
Challenges
Key Challenges Identified in the Website Redesign Process
Outdated User Interface (UI)
The website design was not aligned with modern e-commerce trends, negatively affecting user engagement.
Limited Functionality
Lack of advanced features and tools hindered the customer experience and operational efficiency.
Inconsistent Delivery Features
The lack of advanced tools to adjust delivery times and options by ZIP code hindered efficiency and customer satisfaction.
Scalability
The site’s infrastructure was not prepared to handle growing traffic or new product categories.
SEO & Page Load Speed
Slow-loading pages and poor search engine visibility affected organic traffic.
Boost Conversion Rates
Increase the overall conversion rate.
Drive Upsells Effectively
Offer upsells through bundles and gifts to increase EOV
Optimize Website Performance
Improve site speed and poor search engine visibility
Key improvements delivered
The redesign focused on three key areas:
User Experience (UX) Optimization, Personalization, and Checkout Streamlining.
Product page enhancements
Engaging, detailed descriptions emphasizing sustainable materials.
Interactive swatches with changeable galleries, improving the overall UI/UX
Optimized purchase flow for prescription (RX) items.
Social proof elements, including user reviews and "You may also like" suggestions.
Custom bundles and dynamic discount options to boost average order value.
Slide Cart transformation
A sleek, minimalist design highlighting the brand’s eco-friendly values.
Offer upsell functionalities directly in the cart.
Intuitive navigation that seamlessly directs users to curated collections, enhancing their shopping journey.
Show progress bars for the free shipping and gift products to push users to add more to the cart.
Collection Page Redesign
Intuitive and detailed filtering functionality.
Display of product counts for better transparency.
Faster product selection based on chosen filter options.
Eye-catching collection pages with all essential product details for informed decision-making.
Results
WMP eyewear sees significant improvements within the last year of implementing the new functionalities:
Conversion Rate
The conversion rate increased by 29% for the last 3 months
Order Value
Average order value increased by 13% for the last year
Site speed improved
Optimized site speed has significantly enhanced the user experience, resulting in an 85% revenue boost.