28% CR increase and customer experience improvement
$30k+ | Zedrics
Industry
Food Delivery
Services provided
Development
Project duration
5 months
Result
Customer-focused shopping experience
Client Overview
Zedric’s transforms healthy eating into a hassle-free experience with chef-prepared, ready-to-eat meals. They needed a website that reflects their passion for health, convenience, and flavor, catering to busy, health-conscious individuals. The project focused on enhancing functionality, user experience, and showcasing Zedric’s commitment to revolutionizing everyday food choices while building customer loyalty.
Challenges
Scaling your Shopify store presents unique challenges that can hinder growth. From slow load speeds to low conversion rates, these issues can prevent your business from reaching its full potential.
Outdated User Interface (UI)
The website's design did not align with contemporary e-commerce standards, resulting in reduced user engagement and a lackluster shopping experience.
Limited Functionality
The checkout process lacked personalization and flexibility, making it difficult to offer tailored delivery options or streamline the purchase journey.
Backend Limitations
Insufficient backend functionality hindered the ability to implement and manage advanced features like metafield tracking for delivery preferences.
Minimal Scalability for Delivery and Pickup
The website’s infrastructure couldn't support dynamic delivery and pickup options, restricting logistical growth.
Restricted Mobile Usability
The site was not fully optimized for mobile, causing usability issues and deterring potential customers on smaller screens.
Inconsistent Delivery Features
The lack of advanced tools to adjust delivery times and options by ZIP code hindered efficiency and customer satisfaction.
Build a Custom Membership Platform
Develop a tailored membership solution that integrates seamlessly with Shopify to streamline acquisition, management, and retention.
Optimize Checkout Functionality
Introduce a dynamic checkout feature that allows users to select delivery date and time based on ZIP codes and chosen delivery type (local delivery or in-store pickup).
Integrate Advanced Features
Ensure delivery and pickup preferences are recorded in metafields and seamlessly displayed within the order details for easy tracking.
Enhance Backend Operations
Strengthen backend functionality to support advanced widgets, scalable delivery features, and flexible checkout workflows.
Improve Customer Experience
Develop a highly responsive mobile experience and intuitive widgets to simplify navigation and ensure a seamless shopping journey.
Key improvements delivered
The redesign focused on three key areas:
User Experience (UX) Optimization, Personalization, and Checkout Streamlining.
Checkout Functionality Overhaul
Dynamic options in checkout to select delivery date and time tailored to the ZIP code entered by the customer.
Seamless integration of metafields to track and display delivery preferences directly in order details.
Optimized purchase flow for prescription (RX) items.
Support for both local delivery and in-store pickup, ensuring flexibility and convenience for customers.
Integration of a server that updates subscription dates and sends updated subscription details directly to Slack for real-time monitoring and management.
Homepage Transformation
A modern, visually captivating homepage with intuitive navigation and brand-focused content.
Integration of an advanced widget that highlights promotions, new arrivals, and delivery/pickup options.
Optimized mobile responsiveness for a consistent, engaging experience across all devices.
A plain cart experience with limited features.
Delivery and pickup options prominently displayed in the cart for transparency and convenience.
Results
Zedrics sees significant improvements within the last year of implementing the new functionalities:
Boosted Conversions
Increased conversions due to the personalized delivery and pickup options
Engaging and Responsive Design
A visually stunning, responsive website that encouraged customer engagement and repeat visits.
Enhanced Customer Satisfaction
Enhanced customer satisfaction through flexible, ZIP code-driven delivery scheduling.
Improved Operational Efficiency
Improved operational efficiency with metafield tracking and backend optimizations.
“Working with Integer was an absolute game-changer for Zedric’s. From the very beginning, their team took the time to understand our mission of making healthy eating accessible, convenient, and delicious. They transformed our online presence with a beautifully designed, responsive website that truly reflects our brand’s values.”
Jane Doe
CEO of Zedrics